007 Spectre Collaboration
Belvedere Vodka

A project four years in the making, the brief was simple: Make Belvedere the obvious vodka of choice for James Bond. The strategy: Make Belvedere synonymous with the Martini.

From writing deal memos to EON, to creating the strategic comms plan to ensure the audience immediately understood why Belvedere was the right choice for James Bond when the partnership was announced.

I was completely immersed and in the thick of this amazing collaboration – we did such a good job that the product made a surprise cameo appearance in the film itself.

From photoshoots, to launch parties, we even convinced LVMH to allow us to take the synonymous Belvedere Palace off the bottle for the first time everand replace it with the MI6 building.

Role: Partnership Strategic Lead / Creative Director
Agency: Mission Public Relations

Press:
The Times
The Independent
The Hollywood Reporter
The New York Times