Hitachi
Mid Term Management Plan
Inkling were approached by Hitachi to take their Mid Term Management Plan, a 10-page business focussed powerpoint document and turn it into an inspirational public facing video to be used across multiple social channels.
We broke down the video and worked with copywriter Matt Hill to turn it into an empowering script before working with Jonny Costello at Adult Art Club to create a future facing video which didn’t go down the “Minority Report” route.
Role: Creative Director
Agency: Inkling Culture
Art Direction and Production: Adult Art Club
Soundtrack: Tom Bromley
Copywriter: Matt Hill
On top of the long-form film, we created individual vertical cutdowns of the video for use on instagram and paid social.
Results:
2,345 Organic post engagements
35,393 Organic video views
4.7M Paid impressions
950,376 Paid media video views