The Crown Season 3 Launch
Netflix

I worked with Netflix to give one London pub a truly royal makeover in celebration of the hotly anticipated launch of The Crown Season 3.

The idea was simple; to follow what the Netflix show was doing and give a pub called The Crown a refresh.

The activation included a two-week takeover of The Old Crown on New Oxford Street saw the inside adorned with unit photography, commemorative coasters, tea towels and glassware, while the exterior signage was replaced with the iconic series logo and a hanging sign featuring Olivia Colman in character as Queen Elizabeth II.

We hosted an exclusive screening of the first episode at the pub for media and influencers, followed by dinner with a five-course menu created by renowned chef Jackson Boxer.

Fans of the series were treated to complimentary gin and Dubonnet cocktails (the Queen’s favourite) during the takeover.

Role: Creative Director
Agency: Inkling Culture