WWF x SKY ZERO
The Heroes Beneath
We inspired the nation to learn about, fall in love with and force the government to protect the heroes beneath our seas and oceans.
The strategy was to shine a light on these incredible creatures and habitats to create an emotional connection to our target audience, so that they would commit to direct action in the fight to protect them. We did this by deploying tactics across multiple disciplines including Dating App partnerships, an interactive map to bring people closer to the marine wildlife of the UK and an activation at the Houses of Parliament to recruit MP advocates.
Results:
Five new highly protected marine areas
192 pieces of coverage
25 new MP advocates
211K additional petition signitories