Celebrate Shea
The Body Shop

We created a bold, colourful and immersive event in East London; inviting guests to explore the #empowHER world which celebrated the ‘she’ in shea and told the story of the Community Trade Programme.

We showcased first-hand accounts of the inspirational Ghanaian women who harvest and handcraft the super ingredient.

We partnered with the amazing illustrator Laura Callaghan to set the scene and give the event an impactful backdrop, which brand fans could delve into to make their own inspirational content and share our messages further.

Role: Creative Director
Agency: Inkling Culture
Illustrations: Laura Callaghan